What's Under The Hood Of BlackBerry 10 | The Communication Blog

Saturday, November 3, 2012

What's Under The Hood Of BlackBerry 10

By Hector Casey


Research in Motion has shown off its next Blackberry OS to designers, and also publicised a modest boost in client statistics.

The BB10 devices, due to be brought out at the beginning of 2013, will run on a latest OS that RIM has mentioned will offer a speedier and smoother graphical user interface, as well as a better program for apps which can be essential to a mobile phones achievement.

Trying to develop a buzz around the corporation's brand-new gadgets operating BlackBerry 10, Chief Executive Thorsten Heins afforded a preview to coders at a accumulating in San Jose, California.

"BlackBerry 10 is our most significant release ever," stated Heins. "There is totally new vitality and also a brand new fighting spirit in this corporation."

Within a display that was missing the habitual style of key Silicon Valley events, executives displayed the key attributes of the latest cellphone this kind of as the web browser, as well as 'flow' and 'peek' capabilities that let customers access crucial capabilities without allowing a wide open application.

In addition they displayed programs from Facebook to FourSquare. The firm said the BB10 would have each of the common web 2 .0 apps on it. But it played a music video with RIM's head of builder relations, Alec Saunders, crooning a parody of REO Speedwagon's "Keep on Loving You."

Heins explained the firm was obtaining good responses on its brand-new BlackBerry 10 devices from networks which have had a glance at the latest mobile phones.

"We are making believers out of our partners. We're producing believers out of those who had earlier composed BlackBerry off," Heins stated.

CCS Insight mobile expert John Jackson, who was furthermore at the event, said he thinks RIM's unique BB10 operating system is gaining traction with programmers, and that he perceives it is going to supply end users a exceptional practical experience.

"The question now is whether or not the products will be properly competitive and that's in no small way a function of RIM's capacity to devote huge marketing dollars to reduce with the aggressive noise," explained Jackson.

Modest gains

Heins additionally stated BlackBerry's prospect base had risen to 80 million in the last quarter, in the 78 million it recorded earlier this yr.

Even as it ceded ground within the critical North American industry, RIM continues to be able to attract buyers featuring its lower-end devices in emerging market segments, wherever people are rather more price tag mindful as well as the place the much-admired BlackBerry messaging program gives it an edge.

Development from last quarter's base of roughly 78 million end users, nevertheless, may possibly come within a selling price, with gains skewed toward lower-end gadgets.




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