Think about the projects you are currently working on. Have a list of questions from a client that you're chasing down the answers to? Are you working on an presentation for an upcoming conference or webinar? Did you read something that gave you a great idea for making your business operations more effective?
Lots of questions, I know. But here's one more: How can the work you're doing on one project be repurposed into additional marketing pieces?
The presentation you're putting together - can it be broken up into 3-5 points that could also serve as 3-5 blog posts or articles for future newsletters? The answers that fulfill your question list - could the combined Q&A be repurposed in your newsletter or into blog articles? Your thoughts on the online article - does it give you a great idea for a direct marketing piece (and yeah, once again, a blog article)? Ideas that will make your business more effective will probably make your customer's business more effective.
I hope you see what I'm getting at. Think of the time you've spent researching and developing the project at hand. Your ability to reuse this information in other projects makes the most of your investment of time. Why not create another few pieces? You'll extend the reach of your message. The trick is to think of additional vehicles to spread your message.
That it can be repurposed, is one of the characteristics of good marketing. You should approach every marketing project thinking about how you might rework it to serve as content for another marketing tool. Not only will it make the most of your initial research time, it will serve to multiple the number of marketing pieces in your content library.
Here's your challenge: Experiment a little. Take a look at your past articles, presentations and your reading list to see what could possibly serve as content for another marketing tool. The more you recycle the better your return on investment.
Lots of questions, I know. But here's one more: How can the work you're doing on one project be repurposed into additional marketing pieces?
The presentation you're putting together - can it be broken up into 3-5 points that could also serve as 3-5 blog posts or articles for future newsletters? The answers that fulfill your question list - could the combined Q&A be repurposed in your newsletter or into blog articles? Your thoughts on the online article - does it give you a great idea for a direct marketing piece (and yeah, once again, a blog article)? Ideas that will make your business more effective will probably make your customer's business more effective.
I hope you see what I'm getting at. Think of the time you've spent researching and developing the project at hand. Your ability to reuse this information in other projects makes the most of your investment of time. Why not create another few pieces? You'll extend the reach of your message. The trick is to think of additional vehicles to spread your message.
That it can be repurposed, is one of the characteristics of good marketing. You should approach every marketing project thinking about how you might rework it to serve as content for another marketing tool. Not only will it make the most of your initial research time, it will serve to multiple the number of marketing pieces in your content library.
Here's your challenge: Experiment a little. Take a look at your past articles, presentations and your reading list to see what could possibly serve as content for another marketing tool. The more you recycle the better your return on investment.
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