How To Be A Thought Leader Expert To Attract New Clients | The Communication Blog

Thursday, September 30, 2010

How To Be A Thought Leader Expert To Attract New Clients

By Annie Jennings

Want to add sizzle to your business and reputation? Become a socially relevant cutting edge expert in your field. The first thing to do is to become a socially relevant expert and that means you are able to apply your education, vision and expertise to the challenges facing your marketplace. It's easy to do! Start following the big news website on a daily basis and notice the stories where you expertise allows you to comment on the story as and expert.

Now start commenting on the issues in the news in your blog. A blog gives you the platform to express your opinion. Since your blog is public there will be the slight pressure on you to do a good job but not too much pressure that it keeps you from blogging each day. Keep your comment insightful and relevant. Your blog gives you the chance to practice forming and expressing your opinion. That's what its like to be on radio and TV shows. They want you to have an opinion backed by knowledge and fact. Remember, the media wants fresh, up to date opinions and no yesterday news. So blog in the issues facing your industry and target market today.

Many people wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.

Stay current and stay cutting edge. This is what being socially relevant is all about. Don't worry, after several weeks of blogging you will soon get the hang of it and be able to create insightful commentary very quickly as you will have a history of knowledge at hand as well as some practice writing in shorter, more concise sentences and thoughts. The more you know about your industry and its challenges and the more answers you have to help your industry the more in demand your services will be.

Don't forget its all about staying fresh, cutting edge and original. The more you blog the more you will be able to create strong and solid original material because your commentary will be based in your rich history of knowledge following the unfolding of a story or news event. As you create meaningful commentary for your audience you will realize your tremendous talent and appreciate your experience. Understanding that you can help solve problems and that your input is important and meaningful will give you confidence and propel your career to all new levels of success.

About the Author:

The Communication Blog
Bookmark and Share

No comments:

Post a Comment

 

The Communication Blog Copyright © 2009