Location Intelligence: More Than Just Plotting Map Coordinates | The Communication Blog

Monday, June 14, 2010

Location Intelligence: More Than Just Plotting Map Coordinates

By Adriana Noton

In this fast paced and ever-changing business environment that now spans the globe, location intelligence solutions allows businesses to turn data from numerous sources into a powerful means of making smart business decisions. Map visualization applications within location intelligence solutions allow a business to interpret and understand analyzed data to determine key relationships and issues that require urgent attention and implement solutions that achieve the best results.

Businesses have the ability to use map visualization such as address management online applications that includes gathering information about postal codes, transportation routes, retail districts, community features, location of key points of interest such as hospitals and schools, waterways, and many other relevant objects to determine marketing strategies, operational strategies, business development and implementation, and more. It makes the information easy to read and understand when viewed so that a business manager can make critical decisions through effective analysis.

Location intelligence has a number of benefits for a business seeking to improve operations, improve their bottom-line, reduce spending waste by implementing correct strategies, and reach more potential customers. With so much data mined from a variety of sources, location intelligence allows data to be linked directly, use interactive filters and controls to allow analysts to select and view analyzed information in real time and execute speedy deployment, and identify common relationships from different data sources. This significantly reduces the time and effort evaluating a variety of scenarios which makes for better decision making and implement the best strategy that will the achieve the most favorable results.

Location intelligence that includes map visualization and address management online allows analysts to evaluate multi layered data according to their specific needs in order to come to the best solutions to complex problems by displaying the data clearly on a map. As well, various business departments can integrate data from other departments to understand sales trends, performance trends, customer shopping habits and preferences, and other key areas to make better business decisions.

Location intelligence allows for the geocoding of data to allow for interactive mapping. That allows an analyst to reach conclusions based on location-based data visualization. The user utilizes data filters to show only the data that meets their specified parameters which is highly adaptable. The benefit is that the multidimensional data on a map allows an analyst to run different scenarios and generate possible outcomes so a business manager can make the soundest decision. For example, when a government allocates moneys in an economic stimulus plan for thousands of projects across the country, location applications allows an analyst to determine where the money disbursed will have the greatest impact.

Address management online provides insight into product demand, consumer lifestyle and behavior to provide a complete geographic depiction. Mapping and analytical solutions when analyzing data analysis helps a business predict customer needs and optimize marketing strategies. Address management allows a business to create a rich database of customer profiles that can be accessed in real time to better gain a competitive edge over similar businesses in the area by identifying current and future trends. As well, businesses can use the data to cut unnecessary operational expenses, streamline workflow, and generate more revenue.

Location Intelligence Solutions gives businesses the tools to make the most out of their data. They will be at more of an advantage to leverage the analyzed information to better optimize business performance, resolve problems quickly, and implement plans that result in business success.

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