Why your Online Reputation is Important | The Communication Blog

Sunday, December 5, 2010

Why your Online Reputation is Important

By Arnold Lewis


Businessmen utilize the Internet to make a big name for themselves as well as for their company. To create a sound reputation online, they exert time, money and a great deal of effort to do this. This, in turn, will aid in developing a big client base and result to increase their profits. Internet marketing proves to be inexpensive especially to those who are knowledgeable in this.

The good thing about having a reputation online is this--almost all consumers have access to the Internet, and they use it to research on things they plan on buying. If you have online visibility, it could be pretty simple for your clients to buy it online. However, this can also be a disadvantage for your business. Since your product is known, it is easier to create defamatory comments about it.

Keep in mind that SEO influences your rankings in search engines, as well as the keywords which your potential customers might use when looking for a certain product. In this case, if your company has a high search rank for the word 'dog food', then it will also have a higher ranking in search results when slander and libel rumors about you are spread online.

This defamation of character which you are experiencing can be due to the negative information which is proliferated online. Every time consumers use various search engines such as Bing, Google, or Yahoo, they can instantly read these destructive articles about you. These defamation slander assaults may be done by anyone, even by people whom you don't expect to stab you in the back. The attacks may be made through messages in forums as well as blog posts. It can even be articles made by unhappy employees, displeased customers or unscrupulous competitors. Consider these scenarios and as you take time to think about this, you will understand the dangers of online defamation.

Generally, there are three ways to handle, as well as manage online reputation. First is by not bothering with it and hoping that all of it will just go away eventually. Second is by suing the culprit responsible for spreading these malicious posts. .

Why? Because you're spending money while the case drags on in court. Meanwhile, nobody is doing business with you because of all the negative publicity. The third option would be to get a slander and libel repair agency to pull down those nasty SERPs to the 10th, 15th, or maybe 20th page.

Lastly, you can opt to hire experts who specialize in reputation management online, as well as slander and libel repair services. These experts have the capability to knock down negative content in search engines and take them to the last pages where no potential customers will likely see them. Innovative strategies such as search engine reputation management to do this.

In this day and age, the right or wrong information about your business can make or break it. Any ex-employee, wronged customer, or perhaps a brand activist can easily create a blog or write an article with the purpose of ruining your reputation. Get help from an expert SEO company specializing in brand protection and reputation management online, and get the peace of mind you deserve.




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