Popularity Of SMS Marketing | The Communication Blog

Tuesday, March 9, 2010

Popularity Of SMS Marketing

By Benedict Perez

There are many different ways for communication but SMS is totally free and the fastest mode of communication. SMS is the short form of short messaging service. You can send SMS from one mobile to another and just in the fraction of seconds the SMS will be received. You can also send SMS from internet to the mobile. There are some websites which send SMS free of cost. SMS service is also available on some landlines now. SMS character space is normally 160 characters which also includes spaces. SMS was created as part of the GSM (Global System for Mobile communications) Phase 1 standard.

The first SMS was sent in 1992 from a computer to Vodafone GSM network in UK. The concept of SMS and emailing is same. In emails you can store the messages in the inbox, can read it later on and can also forward it. Same is the case with SMS. You can store and forward the messages. SMS marketing is a powerful tool using which you can make people aware about your business.

The popularity of SMS is increasing day by day. The main reason behind this is that the SMS service is becoming free. It is helping the people in making their business famous and hence due to the popularity of the business the sales is increasing and hence the revenue. It is making the life of many people easier so it is an important part of life. It is a powerful strategy to make people aware of your business and keeping the existing customers satisfied with your services.

But sending SMS to thousands of people for the expansion is a difficult task. So to do this you can take the help of companies who work in the field of SMS marketing. There are many different companies who work in this field and charge you very less. Some companies have limit of characters per SMS but there are companies which does not have any limit of characters. These type of companies charge a little more than other companies. The contact list to which you send the SMS is provided by the company and you can also include your list of contacts. If you do not want to contact any company then you can take the help of internet to send your SMS. From internet you can send all the messages free of cost. It helps a lot in increasing your bottom line. The best thing is that you can get the results instantly.

If you are contacting a company for sending the SMS then you can get the list of phone numbers from them. But if you are doing this task at your own then you have to use your own contacts. But it is better if you take the help of the company as they can give you large number of contacts.

You can also send emails using these companies. They can use your list to send the messages and can also import your list of email addresses. You can also opt to send SMS so the persons whose email IDs are with you but no phone numbers. These companies will send SMS to the people with email IDs but they do not disclose the phone numbers.

Everyday more than 3 billion mobile devices are used to do SMS just for marketing purposes. This is because SMS is becoming the best and the fastest way for marketing. This marketing tool gives a great exposure to the products and services. For promoting your business you can include discounts and special offers.

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