The Internet Age Of The Bionic Marketer - The Start Of A New Period In Web Marketing | The Communication Blog

Thursday, March 4, 2010

The Internet Age Of The Bionic Marketer - The Start Of A New Period In Web Marketing

By Richard Brewster

The internet age of the bionic marketer is gathering steam as those who would benefit are publicizing the benefits on sites, blogs and news groups. It is a paid for service that supercharges any social media efforts in a sales environment.

Many of us are already using these social networking sites as part of our marketing strategies in our individual capacities to promote our services, be it insurance, building services or to increase book sales for example.

Social networking spreads the word for free and most people that use social media don't do so just as a form of entertainment. They have a functional purpose in their online profiles. Many individuals are actually marketing a service be it in the form of advertising a function or even a birthday party to get a better turnout.

Social media is part of many sales marketing strategies and with this proposed automation it can now be regarded a marketer in its own right. Marketing on this type of website involves a large amount of time in a subjective environment, requiring judgments and decisions, each one taking time, skill and deliberation. What if we had a system that could learn how people behave, automating what we put so much brain power into? What if we could spend our time more productively? Or create events well in advance? How would that improve our internet marketing efforts?

Tracking your client's behaviours on your site is already a vast improvement. From merely examining this information you are able to say where you're failing, where you have a major strength or opportunity, and so on. Processing these facts can grow revenue and profits exponentially. We are capable of tailor-making our services depending on the particular demands of our customers. Again, all of this is labour-intensive. Wading through data is slow, tiresome and errors are easy to make.

There are few products that do not have an online presence yet. The online community is growing rapidly and in marketing it would be ideal to speak to your clients in their personal space. Each member of a social website has such an online personal space.

The new web age of marketing on auto-pilot has taken everything that we are as human beings and everything we have used to enhance our friendships, our social lives and the ways we communicate and super-enhanced this with automation. Speeding up the process of trial and error and finding marketing strategies that work and duplicating them, thus optimizing the benefits in the window periods afforded to internet marketers, which are growing smaller and smaller.

The internet age of the bionic marketer has automated much of which we are already doing on a daily basis in the various social media websites. For those in the sales industry figuring out what works well for this new online environment is a never-ending challenge. Now, once we have found what works the best and generates the most income, we can use the same techniques over and over again to generate revenue from the same customer base.


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