New Choices For Postcard Paper | The Communication Blog

Wednesday, October 21, 2009

New Choices For Postcard Paper

By Mitzi H. Hewitt

The use of postcards that are send through the mail has seen a decrease in use over the past few year. However researchers continued to work on creating stronger and more unique postcard paper through this slow period. As the use of postcards increases the technological advances of paper are meeting the challenges and requirements of a new customer base.

Unlike previous years the development of postcard paper has moved beyond the standard color choices available with standard card stock. The quality of postcards has undergone advances and it's ability to meet the requirements of individuals wishing to create a distinct identifier on the card is now easily done.

The postcard paper that is being used today have evolved for its' audience. The paper has the same durability that stock card paper has but has been treated to be used easily in formats that are compatible with the many printers now in use.

Postcard paper is a very important part of choosing the perfect postcard. The paper used must be sturdy and durable. Many people save postcards for several years or save them as keepsakes. The paper used to make the postcard must be able to last and not degrade like normal letter or printer paper does.

The paper now used for postcards provide the same weight and durability of past postcard paper but also has some additional benefits. The paper absorbs ink much better and there is minimal spreading of ink when intricate designs are incorporated onto the card. The paper is easily manipulated and holds pictures in place easily when they are affixed to the paper.

Many of the postcards that are receive are posted in a prominent area and remain there indefinitely. It is important that the postcard paper that is selected be sturdy and that the colors used on the card remain clear and easily readable. The new paper has been treated so that inks are easily absorbed and do not smear as many heavy papers have done in the past.

Postcard paper is now available with many designs and styles already embedded in the paper. These designs to not interfere with the logo or photo that is printed over them and provides an impressive background that makes the card easily visible to individuals who may have them posted on a cluttered refrigerator.

For special occasions or events one does not want to leave to chance that important people will miss the announcement. Through the use of brightly colored postcard paper one can design an announcement that will not only stand out, but also serve as a reminder for those individuals.

The versatility of laser technology allows a postcard company to create any kind of design that is desired to make postcard paper unique to the individual sending the card. They can include logos, photos, or designs that will allow the recipient to recognize who the message is from before they even read it.

The many advantages of expanding a customer base using the appropriate postcard paper and a personal message greatly increases the customer service efforts of a company. When people receive a postcard from a business or individual they feel that they are valuable and will automatically think of the company when they are searching for products or services. The postcards often remain posted and are referred to when the individual is looking for a phone number or contact information for the person sending the card.

Many people may feel that they do not have time to select postcard paper, have a special design printed on it, then write and mail the postcard. It is relatively easy to establish a relationship with a company that will provide all of these services for the busy individual who still wants to impart a personal message to their friends, family, or customers. These companies print and mail the postcards to the list of individuals that have been provided and can give the postcards the personal touch that is required.

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