Solavei MVNO Operator | The Communication Blog

Thursday, October 4, 2012

Solavei MVNO Operator

By Blade Hill


The Solavei MVNO will operate on T-Mobile USA's GSM network. Consumers will spend a $49 start-up fee and then $49 monthly for service. They can use their existing unlocked GSM cell phones or obtain an unsubsidized device from Solavei, which will range in price tag from $160 to $500. The very first device will be the HTC 1, however the organization will even sell one from ZTE.

The services are presently in beta mode with approximately 2,000 customers. Yet another 12,000 folks have signed up to join when it officially debuts at the finish of September.That involvement from clients is what makes this new company not the same as other low-cost MVNOs. Since the organization relies upon consumers to register other clients, Ryan said Solavei will spend each client $20 for each and every "trio" or three consumers that they register. Consumers will also get paid if the folks they sign up then enroll other individuals.

Previous Motricity CEO Ryan Wuerch is acquiring back in the wireless game using the upcoming start of new company, a mobile virtual network agent having an unusual enterprise model which will use its customers to tout its $49 per month limitless voice, text and data plan to their pals and earn additional money within the method.

Ryan said that the company plans to concentrate on the 70 million or so pay as you go subscribers at present within the U.S., but he also recognizes opportunity in other areas, including individuals who are coming off postpaid contracts. Furthermore, he is expecting some folks will even split their contract with their current operator when they realize that they are able to potentially earn back the money they lose from splitting their contract by mentioning to their pals.

According to Head of Products Jim Ryan, another former Motricity executive and the former vice president of data at AT&T Mobility (NYSE:T), the basic value proposition for the company is that consumers are hooked on data, yet data keeps getting more expensive. "We saw this as an opportunity. How can we do this more efficiently than a mobile service provider?"The conclusion was to eliminate some of the costs by not offering phone subsidies, reducing customer care costs by delivering the experience online, and getting rid of marketing and advertising costs by having the customers sell the service to their friends. "We will create a social commerce network that appreciates people's participation," Ryan said.

Solavei is well funded, having just closed on its second round of funding; the company is valued at more than $120 million. It also comes with a high-profile board of advisors including David Limp, vice president of Amazon, John Miller, chief digital officer at News Corp., and Sue Nokes, the former COO of T-Mobile USA.




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