The Difference Between General and Specialized Dental Web Directories | The Communication Blog

Friday, September 2, 2011

The Difference Between General and Specialized Dental Web Directories

By Joel Stevenson

When a company is seeking to find ways to market their company they often start with a website and build a marketing campaign around that important part of their materials and ads. It is important to use all available resources to ensure that the website gets plenty of traffic, and not just any traffic, but the right kind of traffic. Using web directories is a great way to ensure that this is accomplished in an efficient and cost-effective way. Web directories can increase awareness of your web site and your business. It is vitally important then that you choose the right web directory.

Web directories are an important tool which utilizes Search Engine Optimization (SEO). SEO is the process of improving the visibility of a web site or web page in search engines. SEO considers how search engines work and what people search for and can offer ways to improve a website. Another important aspect is choosing the right search engine. Generic search engines, often referred to as "content farms", are often low quality sites with inconsistent and even incorrect information. Often these sites clog search engines with inferior spam websites, keeping consumers from getting to the information that they might be looking for.

By selecting an expert web directory, you give your web site the best chance at being a successful marketing tool for your company. These web directories are built around an industry and can ensure that consumers are able to quickly find the products and services that they require. Even the more popular search engines offer sections targeted towards industries creating expert directories even within engines like Google or Bing. These search engines can help you to be able to market your services to the right type of clientele allowing for successful traffic to begin building on the site, an effective option for many companies, for example, the dental industry.

One way to market your professional site is to include it in a professional HTML listing. Many dentists add /health/dental-health/ to the end of their website names which classifies them very specifically as dentistry centers. By doing this, no matter where they list their website, they would ensure that people knew what type of industry they operate in. This is a great option to ensure that the directories are being targeted to the correct audience. Other services only add specific sites to their directory and the sites and companies submitting them must meet certain criteria, this is the same for sites that would add a marker to the end of their website.

There are many ways to ensure that you are getting the correct traffic to your website, many of those options are available to professionals at little to no cost. Sharing links with other professionals in the industry can help to draw traffic to their website. Local business directories and professional business directories are a very important option as well for industries that are in a very competitive market with a very educated consumer population. It is important for companies to take advantage of every possible tool. This makes it important to ensure that sites are listed on expert directories and not generic directories where often they can be overlooked or ignored.

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