ModMetro: A New Local Social Network for Today | The Communication Blog

Saturday, July 30, 2011

ModMetro: A New Local Social Network for Today

By Cliff Futterman


ModMetro is a new social network that is hoping to challenge the likes of Facebook and the recently announced Google+. But ModMetro is not just another example of the same-old social network formula. Rather, its groundbreaking combination of a local directory, a classifieds section, and the tried and true groups and events makes it a force to be reckoned with. Also unlike any other social network, ModMetro has been designed as a specifically local network. For now, that means its beta phase is limited to Bergen County, NJ.

ModMetro's local directory is one of its great features that will distinguish it from the competition. The directory has thousands of listings from local businesses, and are divided into various categories, such as 'Hotels & Accommodations,' 'Construction & Contractors,' 'Banks & Finance,' and 'Legal Services.' Of course there are many more. These business listings can include a variety of information, such as street address, URL, telephone, and perhaps a written explanation about the business. The street address is accompanied by a map to help the user see exactly where the business is located. Listings can also include photographs, videos, and even events. All of these pieces of information are helpful, but the best piece is the review section.

ModMetro's directory listings contain user reviews, in addition to the typical "Like" rating system. ModMetro found that simply seeing friends who Liked a certain business wasn't enough information to base any kind of decision on. Therefore, their reviews contain a typical 1-5 star rating, a pros and cons section, and then a space where reviewers can add anything they feel is important. In some ways this service will compete with yelp.com, but really, ModMetro's review system is much better. Instead of seeing a stranger's review, ModMetro users will be able to see reviews that friends have written, and therefore be better able to trust the review.

The next big feature of ModMetro is the Classifieds section. Classifieds allow individuals and businesses to post a variety of listings. One of the most revolutionary is the jobs listings. Other categories include a 'For Sale' section, a 'Real Estate' section, and a 'pets' section. Users can browse through each of these categories (and view only the listings that are close to their location), sorting them by a variety of conditions. Alternatively, users may search through the listings (if they know what they're looking for). From the Classifieds section, users can also post a listing themselves. The user can make any kind of listing they'd like.

The addition of a social network to a directory was fantastic, but even better is the merger of a social network and the classifieds. Instead of dealing with anonymous users making posts, ModMetro users can see the name and profile picture of whoever they are interacting with. They can also talk directly through ModMetro instead of giving out their email address. Craigslist, the mainstay in online classifieds, then looks archaic. ModMetro's classifieds will be a tremendous benefit to its users.

In addition to all these new features that separate ModMetro from the competition, the new social network also has everything users will expect. Users can upload profile pictures, add friends and write on each other's wall. Users get a nice home page, with an activity feed called 'On The Wire'. This social network is starting out on a very local basis. That means its directory and classifieds sections will be relevant to all its users. ModMetro is certainly going to be one of the big players in the social network game, and it's a welcome change.




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