Mobile Marketing has come along leaps and bounds thanks to recent developments in mobile technology. This means that such advertising mediums as Multimedia Messaging Services (MMS) are no longer hampered by content delivery constraints and can now move into a new mobile age. With technology now a supreme advantage for mobile marketing, can this new mobile age be further revolutionised by MMS?
MMS vouchers are issued either by product manufacturers, retail outlets and even pushed to an existing cliental base or delivered upon request from traditional media advertising. Already one can see the vast potential that it has to engage with a large proportion of a company's target audience, maintain customer loyalty by sending offers to existing clients and increasing customer loyalty, by extending products and services to new customers.
Common offers that mobile vouchers provide are discounts, buy one get one free deals, free offers and even geographically specific promotions. Whilst such offers are not specific for MMS, the way they are delivered to specific consumer groups and target demographics, shows a much more personalised and tailored approach to advertising than conventional media.
A key element to modern use of it centres itself around the recent development in mobile technologies such as the Smartphone. Whereas standard and even higher end mobile phones would struggle to deliver the contents of an MMS message when it was first established, modern mobile capabilities mean that these messages can now include voice, music and animations. Again, although these features are not specific to them, the ability to use these features on mobile, combined with a more tailored and specific targeting of key demographics means a much more efficient and effective means of promoting a product or event to customers.
Worldwide research and press all agree that mobile marketing and advertising are "the next big thing" for advertising "hailing mobile as the gateway to the new advertising promised land." With it being such an expansive medium with vast potential for interacting and targeting audiences, it is clear to see that it is not only revolutionary for Mobile Marketing, but a revolutionary marketing medium in itself.
MMS vouchers are issued either by product manufacturers, retail outlets and even pushed to an existing cliental base or delivered upon request from traditional media advertising. Already one can see the vast potential that it has to engage with a large proportion of a company's target audience, maintain customer loyalty by sending offers to existing clients and increasing customer loyalty, by extending products and services to new customers.
Common offers that mobile vouchers provide are discounts, buy one get one free deals, free offers and even geographically specific promotions. Whilst such offers are not specific for MMS, the way they are delivered to specific consumer groups and target demographics, shows a much more personalised and tailored approach to advertising than conventional media.
A key element to modern use of it centres itself around the recent development in mobile technologies such as the Smartphone. Whereas standard and even higher end mobile phones would struggle to deliver the contents of an MMS message when it was first established, modern mobile capabilities mean that these messages can now include voice, music and animations. Again, although these features are not specific to them, the ability to use these features on mobile, combined with a more tailored and specific targeting of key demographics means a much more efficient and effective means of promoting a product or event to customers.
Worldwide research and press all agree that mobile marketing and advertising are "the next big thing" for advertising "hailing mobile as the gateway to the new advertising promised land." With it being such an expansive medium with vast potential for interacting and targeting audiences, it is clear to see that it is not only revolutionary for Mobile Marketing, but a revolutionary marketing medium in itself.
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