5 Steps To Getting Better SMS | The Communication Blog

Monday, April 8, 2013

5 Steps To Getting Better SMS

By Brian Cataldo


Cell phones have become an important piece of our everyday lives. People once thought that television was one of the greatest marketing opportunities available; now, people spend much more time attached to their cell phones. SMS message marketing is slowly becoming a very popular way to reach an audience. Because the average personal will read their messages in under five minutes after they have been received, SMS message marketing is a great advertising tool. Because there are obvious benefits to this marketing method, you may be wondering how to best reach your audience with it.

When looking for users, have them sign up themselves. If you do not have user consent, you may have trouble. There are many ways to invite people to sign up for your SMS message marketing, but you need to let them do it willingly.

Being upfront with what your participants will get by opting in to your SMS message marketing campaign is also important. Will you be sending daily, weekly, or monthly messages? Customers may be irritated by too frequent messages. You can lose participants if you do not send enough messages.

Another key to making SMS message marketing work for you is to make your texts make the recipients feel valued. When your users get a message with their name on it, they will feel important and respond more positively.

Another key to maximizing the effectiveness of your SMS message marketing campaign is to only send messages that will actually be appreciated by your audience. If you tap in to what your audience cares about, they will care about you and your business more; this means greater profits.

The time you send messages is also very important. If you are sending your SMS message marketing contacts too early or too late, you will run the risk of irritating your audience. Also, you need to ensure that you are only sending out SMS message marketing messages that are appropriate. If you are looking to send a back-to-school offer, do not send it in October.

It is always important that your audience knows how to unsubscribe to your SMS message marketing campaign. Businesses who make it difficult to unsubscribe typically get a bad reputation because of frustrated subscribers. On the same note, it is best to quickly and politely process unsubscribe requests; be timely and thank them for using your service.

When using SMS message marketing, you should be looking out for your users. While it is true that you have an agenda and a message you want them to get, you will get nowhere if they do not feel like you care about them personally. Keep the big picture in mind; without happy customers, you have no customers.




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