Each year, the business and advertising world unfolds a new marketing scheme which ends up becoming the new fad for a number of months to a year or more. With all of the recent advancements in wireless technologies and mobile communications and computing, there are now many different ways to contact and interact with your customers. Because traditional landline phones are becoming more and more rare, as cellphones are quickly becoming people's primary method of communication, companies accordingly have come across new ways to market products and services by taking advantage of this technology. In this, using the text messaging capabilities of cell phones has given advertisers a new way of carrying out their telemarketing strategies.
The number of cell phone users in this country and around the world has seemed to increase exponentially within the past decade. Recognizing that most cellphone users take them almost everywhere, very rarely leaving their side even at home or work, marketers have learned to take advantage of such opportunities to have greater access and more consistent connections with customers. Either using voice or text communications, cell phone marketing has proven to be more direct and consistent than traditional telemarketing, as this latter strategy required someone to be at home to answer the landline call. While traditional telemarketing must be carried out through interactive conversation, which has a limited success rate, sending marketing text messages is much more effective and efficient, as the message will display all of the necessary information immediately to the recipient.
More than a decade into the 21st century, we are seeing the media landscape change drastically, shifting to accommodate new technologies and devices. Quite frankly, these new technologies have been increasingly making many of the old marketing techniques pretty much ineffective. More people are watching television over the internet, reading newspapers and magazines on digital mobile devices, and use the same devices to listen to music, making radio more obsolete. Without the use of print, radio, or televised advertisements, using the internet, and again, cell phones to market products and services has now become a necessity.
Unlike the old days of excessive telemarketing calls creating incredible annoyances, the new method of text message marketing does not have to be as invasive. Most of the times, a customer has begun receiving text message advertisements because she made a request for them at some point, perhaps through a related website or something similar. Even more, since the process to opt in or out of receiving these messages is essentially automated, customers no longer have to deal with the varying personalities of human telemarketers.
Though they can still be somewhat of an intrusion, text message advertisements by far give both advertisers and customers more freedom within the advertising and marketing process. Do the research to find out which SMS marketing strategies and firms can best promote your business.
The number of cell phone users in this country and around the world has seemed to increase exponentially within the past decade. Recognizing that most cellphone users take them almost everywhere, very rarely leaving their side even at home or work, marketers have learned to take advantage of such opportunities to have greater access and more consistent connections with customers. Either using voice or text communications, cell phone marketing has proven to be more direct and consistent than traditional telemarketing, as this latter strategy required someone to be at home to answer the landline call. While traditional telemarketing must be carried out through interactive conversation, which has a limited success rate, sending marketing text messages is much more effective and efficient, as the message will display all of the necessary information immediately to the recipient.
More than a decade into the 21st century, we are seeing the media landscape change drastically, shifting to accommodate new technologies and devices. Quite frankly, these new technologies have been increasingly making many of the old marketing techniques pretty much ineffective. More people are watching television over the internet, reading newspapers and magazines on digital mobile devices, and use the same devices to listen to music, making radio more obsolete. Without the use of print, radio, or televised advertisements, using the internet, and again, cell phones to market products and services has now become a necessity.
Unlike the old days of excessive telemarketing calls creating incredible annoyances, the new method of text message marketing does not have to be as invasive. Most of the times, a customer has begun receiving text message advertisements because she made a request for them at some point, perhaps through a related website or something similar. Even more, since the process to opt in or out of receiving these messages is essentially automated, customers no longer have to deal with the varying personalities of human telemarketers.
Though they can still be somewhat of an intrusion, text message advertisements by far give both advertisers and customers more freedom within the advertising and marketing process. Do the research to find out which SMS marketing strategies and firms can best promote your business.
The Communication Blog
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