Text Message Marketing Ideas | The Communication Blog

Monday, August 20, 2012

Text Message Marketing Ideas

By Stewart Griffin


It does not matter what kind of particular business or industry you are involved in, using text messaging as a component to your marketing plan can dramatically help satisfy your customer's needs and help you increase your company's bottom line. There are certain constants across all industries when it comes to a client's desires. You will set your business up for success if you can incorporate the following into your SMS text marketing campaign.

SMS Convenience is Key

It is important to make it as easy as possible for a client to purchase your latest product or special offer. The awesome component of text marketing is that you control exactly where, how and when a person can utilize your latest text offer or advertisement.

Try to not assume that the client will realize just how convenient your products and services truly are. Many times you may just have to tell them yourself What makes your business stand out amongst the competition? If your service does include convenient extras, be sure to not forget to mention them. Do whatever you can to knock down walls that may prevent someone from making a move on your product or service.

Make it Easy

Often when using an SMS text message marketing campaign many folks will try to promote everything they have all at once. You may have many different products and services, offers and discounts - which is great.

Yet for best results it is best to promote one product or offer per campaign. Better results can be realized by creating a campaign around one specific product or service. It is best to not overwhelm customers with a smorgasbord of text ad options.

Remain Simple and Clear

Be absolutely sure that people understand your text advertisement. Folks will delete a poorly worded message.

Don't say "We are ushering in summer to the bar tonight. Come by soon to see what we are talking about." Just tell the people exactly what you have planned. Send them a message like, "We are bringing the tropics to the bar tonight with a live performance from a talented Jimmy Buffet cover band."

It is extremely critical to keep your text ads clear and concise at all times. People are more inclined to take action when what they are being asked to do is easy, clear and simple.

Give a Great Deal

Most people are interested in saving $ these days. This is especially the case when it comes to high end purchases.

Text SMS marketing makes it easy to offer "limited time only" deals on your most sought after products and services. These types of mobile marketing texts build anticipation and hype and help promote interest in your business.

Once the market realizes that you offer great deals via SMS messaging, they will be more likely to open your text ad and talk about your company with their friends and families.

Be Genuine

When someone opens your text message, they are in a way allowing your business into their daily life.

Being sincere and genuine is always extremely important. It is very easy to use a text SMS marketing campaign to connect with people on a deeper level.

Your customers will respect you and your business for being so genuine. When in doubt, remain as genuine as possible.

The Importance of Text Message Marketing Campaigns

Deepening relationships with clients, and potential customers, is important for every business. A text ad campaign is extremely important when building customer loyalty and brand awareness.




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