Understanding Insurance Agents and Their Role | The Communication Blog

Sunday, December 25, 2011

Understanding Insurance Agents and Their Role

By Ed Hulse


Insurance agents and their role today are very important to every single adult person in the modern world. In some way, every person needs this professional whether they are homeowner, car owner, home-renter, or someone who earns income. The agent is responsible for assessing the coverage needs of their clients and then selling the client the appropriate coverage.

The role of the insurance agent is very important though. The agent works on behalf of the companies offering coverage and is a salesperson. Remember the classic picture of the door to door insurance salesman. Part of his or her salary is based on the commission of sales.

The relationship between the agent and the customer is ideally long lasting and trusted. An agent should have the client's best interest at heart. Avoiding selling too much unneeded coverage will go a long way to make a client trust the agent.

An agent is expected to ask a lot of questions of the customers. They must gain a total and clear picture of the client's situation. The potential customer is highly advised to answer the questions honestly so as to avoid not having enough coverage in time of need.

The industry is regulated thankfully. If one spends a little time researching the agent and the company they work for, one will go a long way to protect themselves from fraud or scam companies. It is also a good idea to go with a referred agency.

This industry is also very competitive regarding prices. Do a little shopping a comparing when starting with a company. Though a contract is not usually longer than 6 months or so, it is best to start with a company you will want to stay with for a long time. Rates often go down the longer one remains a customer.




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