There are many sales agents that sell risk coverage products whose aim is to make sales hence may not offer full information about the products since what they offer them is what enables them sell. They tell the potential customers what they believe will enable them make a sale, something that goes against the fair principles of insurance education and the insurance industry. This is a reason why people lack confidence in insurers and also their agents.
Every insurer is determined to build relationships with its customers. This is good for business but it is true long term relationship can only be achieved when truthfulness and transparency is upheld. This brings in the role of education as a key player in the success of risk coverage business.
The customers feel they need full information about packages that are available as this enables them decide correctly. Unfortunately, not all agents that sell risk mitigation products take time to educate the customers about these products while others pass across partial information that is inadequate for decision making.
Without knowing what risk reduction is, what products are available and benefits that are derived from buying coverage, there is no way that the consumer confidence is promoted. This is important for the long term relationship which is very crucial in risk coverage.
There are learning packages geared towards a certain class of people. Not all the programs intended to educate the public are the same hence there is need to ensure that the needs of all people are catered for. This is in line with the products available and which are targeted at different classes of persons.
The good thing that insurers have fully appreciated the link between insurance education and the insurance industry and have come up with programs to ensure that their customers have all the information to enable them make an informed decision.
Every insurer is determined to build relationships with its customers. This is good for business but it is true long term relationship can only be achieved when truthfulness and transparency is upheld. This brings in the role of education as a key player in the success of risk coverage business.
The customers feel they need full information about packages that are available as this enables them decide correctly. Unfortunately, not all agents that sell risk mitigation products take time to educate the customers about these products while others pass across partial information that is inadequate for decision making.
Without knowing what risk reduction is, what products are available and benefits that are derived from buying coverage, there is no way that the consumer confidence is promoted. This is important for the long term relationship which is very crucial in risk coverage.
There are learning packages geared towards a certain class of people. Not all the programs intended to educate the public are the same hence there is need to ensure that the needs of all people are catered for. This is in line with the products available and which are targeted at different classes of persons.
The good thing that insurers have fully appreciated the link between insurance education and the insurance industry and have come up with programs to ensure that their customers have all the information to enable them make an informed decision.
The Communication Blog
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