An Examination Of What Defines Reseller Website Hosting And Its Function | The Communication Blog

Saturday, November 5, 2011

An Examination Of What Defines Reseller Website Hosting And Its Function

By Bert Carr


Reseller website hosting is one of several ways to earn an income online. This is a business where you purchase bandwidth and hard disk space at wholesale from a hosting provider, mark up the price, and then resell it to others. You have the freedom to create your own pricing and packages.

Every website must be hosted on a web server connected to the Internet in order for other people online to access it. As a result, webhosting is one of the biggest online industries. Reseller accounts make it very easy for people to start their own hosting company which is why there are so many online. Many other businesses, like web design companies and web developers, offer hosting in addition to their other services.

The person selling the web hosting is not required to have extensive technical experience to run the business. All they are responsible for is interfacing with the customer. Technical issues are typically forwarded to the support department of the primary provider who helps the customer solve their problem. Since many hosting providers allow their resellers to brand the control panels and other customer facing software, the client does not realize they are working with two different companies.

Because it is very easy to start a webhosting company, the space is very competitive. You must be aggressive in your marketing if you hope to attract customers. The proliferation of hosting companies has also driven down the price, so the cost of your packages must be on the cheap side. Typically, you will make money through volume.

Marketing your business will be a challenge but there are many ways you can do it. Some ideas for marketing include posting deals on Twitter or Facebook, article marketing, blogging, networking with webmasters on forums, and putting up classified ads. Consistency is the key to success. You should also encourage your current customers to refer their friends who need hosting to your company. Take advantage of any and all marketing opportunities that come available.

Signing up as a web hosting affiliate is another way to make money in this industry. The hosting provider will pay you a commission per new account you refer to them. Generally, they will pay a flat percentage based on the package the customer buys rather than a flat dollar amount. You are only responsible for doing the marketing. The company will handle the customer service and technical issues associated with the account.

You can use the same techniques and strategies to market the parent hosting company. As an affiliate, however, you will have a special link you must use to track the people you refer to the company. This is so they can correctly credit you for those sales and pay you the right amount. Always use that link each time you recommend hosting to a prospective client.

Although the industry is competitive, you can still make money with reseller webhosting if you are willing to work hard. Be sure to market yourself effectively, offer excellent customer service, and price your service to be affordable. With time, patience, and effort you can be successful.




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