A courier needs to be reliable as well as quick | The Communication Blog

Tuesday, November 1, 2011

A courier needs to be reliable as well as quick

By Alesio Cordero Acuna


The first thing that most companies look for when they need a courier is a short delivery time. If one firm says it will delivery packages a day sooner than a rival, it has a very good chance of getting the contract. When you're sending out goods, you want to keep people happy, which means getting things to them as soon as possible.

Short delivery times aren't the only thing to look at though. If a courier has a tendency to lose packages, this can be really problematic. Time saved with quick delivery for most of your packages can be lost if just a handful of parcels go astray - this is even more true when the contents are worth a fair amount.

Your customer might be waiting a day for a package or they might be waiting for two days and while that might seem a big difference, in reality the extra day is not something that will bother them long-term. While they might a little irritated at the time, it will quickly be forgotten when the package does arrive.

A lost package causes all sorts of problems. It may actually take you a few days to realise that the parcel has gone astray and then, even if you are able to send out a replacement, there will still be a delay before it reaches your customer, who is growing increasingly irate.

If the courier has a problem with a particular address or postcode, it might be that they again fail to deliver the package at the second time of asking. If you don't get much information about what has gone on and the delivery service isn't reliable, your problems will start to mount.

A good courier is one that offers quick delivery, but also reliable delivery. Many will quote delivery success rates. Some will make multiple attempts to drop off a package. Ideally, the firm should also offer parcel tracking, so you can be kept informed about the progress of each of your packages via your computer.  




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