Dallas Cowboys' Video Unit Must be Adjusted | The Communication Blog

Saturday, September 19, 2009

Dallas Cowboys' Video Unit Must be Adjusted

By Ryan Lacioca

Rabid sports fans, the media, and even casual sports enthusiasts have all been talking about the scoreboard inside the new stadium for the Dallas Cowboys ever since an incident that took place this past preseason. It's the biggest high definition video monitor in the world, and it sits atop the brand new Cowboys Stadium football field.

Just a few weeks ago, during the first ever game played inside Cowboys Stadium, the team faced off against the Tennessee Titans in a preseason football game. During this game, a ball was kicked by Tennessee's punter. The punted ball went high enough to hit the video unit, leading to immediate concerns that its height must be adjusted.

Fortunately, the NFL is not only taking the blame for poor planning, but has vowed to fix the issue as quickly as it possibly can.

This report essentially states that Ray Anderson, who heads up operations for the league, admitted that the league should have done some more research into the ideal height for this video screen, as it could clearly be an issue during the season.

Anderson has come out and stated that the height estimations that the NFL put together were way off base, and that the planning done with respect to this unit was far from proper. The league kind of just "winged it", assuming that 85 or 90 feet would be ample as far as the height went. He also promised that the issue will be fixed as soon as possible.

According to reports, Dallas Cowboys owner Jerry Jones has agreed to cooperate as a means of ensuring that the problem is fixed. One short-term fix would involve moving an ad that sits at the bottom of the video screen.

This video unit has a reported value of $40 million, and spans over 60 yards in length, as it extends from the 20 yard line, all the way to the other one. The height of this board is 73 feet.

While there's no doubt that this is a tremendous screen that deserves its place in the stadium, the integrity of the game can't be threatened. Therefore, one should expect that the problem will be dealt with as soon as possible.

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