Business Card Printing - Vital for Your Business | The Communication Blog

Saturday, September 5, 2009

Business Card Printing - Vital for Your Business

By Kate Conard

Business cards are lucrative, full of color, strong messaging and have lots of impacts. Don't kid yourself, it is one of the most important tools for your business. They are your one stop marketing tool, great for meeting clients, suppliers or at events.

You may already know that business cards is a tool that bears the company information, presented in a formal manner, that helps the people you meet remember your company. As a result, you must view this as the most important aspect in your business.

There are techniques to look for when you are dealing with business card printing.

Card stock is typically used for business card printing; however, this deals with cost. The thicker the paper, the more expensive the print job will be. Usually card stock is printed on 350 g/m2 or 12pt in thickness. Look for this when you are placing your order. All business cards should have bleeds, ensuring that if color is extended to the edges, it creates a good clean cut rather than have a white border around it. Typically, during printing the image shifts from page to page. That is why bleeds are necessary to prevent typical printing errors. Bleeds are 1/8 to 1/4 of inch around the file. Finally, 350 dpi files should only be submitted to printers to ensure quality printing every time.

Another important element to printing great business cards is ensuring CMYK process is followed. CMYK (Cyan, Magenta, Yellow, Black) is a type of printing process that overprints the colors on top of each to achieve the desired effect of the colors in your graphic file.

Nothing beats CMYK process. Otherwise known as offset printing, CMYK achieves great quality at a low price. Another option to printing is digital printing, which is basically another way to describe copying graphics to a page. Try a sample of digital prints and compare them with offset printing. You'll see the difference.

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