Why You Should Consider Facebook Advertising | The Communication Blog

Saturday, February 25, 2012

Why You Should Consider Facebook Advertising

By Tijana Radanovic


As it is the largest site of its kind on the internet, Facebook gets millions of hits each day meaning it can be a valuable place to advertise on should you own a business. You can have your business out there targeting the people who are most likely to spend money on you so here are some reasons why you should consider Facebook advertising.

To begin with it is not that too expensive especially when compared to a few other alternatives. It involves keywords and pay per click advertising just like companies such as Google who deal with adwords. Your advert shall arrive when certain keywords and locations are picked up by a user so if it was something that applies to anywhere in the world then anybody can see the advert.

This can really benefit small businesses as they can have an advert for their business in Chicago and it shall only appear to people in Chicago. This helps to have your business name out there in front of large numbers of people thanks to the hits it receives.

Adverts on there can include an image and you really should put a photo or image into your advert. The brain is much more willing to take notice of an image than just a block of text in an advert and this can mean more people are likely to click on your advert meaning there is more chance of you making money as a result.

The text that you can include is longer than what is allowed at other websites. You are allowed more characters and this can really help as you do have limited space to get your message across to potential customers and these few extra ones can make the world of a difference.

You are also able to create your very own page and use that to help advertise your business through a network of contacts and friends. It does mean you can keep them up to date on what is going on such as new events, new products or special offers and they are the ones most likely to buy from you and in actual fact perhaps a number of them already have. This part is completely free but you do still have to learn how best to market yourself in this area.

So Facebook advertising is relatively cheap, targeted, and can contain more words and an image making it more attractive. The sheer number of people who use the website on a daily basis means you really should carefully consider the possibilities of advertising there due to the potential benefits it could reap. You do not have to spend a huge amount of money in order to make a good profit.




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