Any company that uses experiential marketing should aim to interact on different levels with their customer. The strategy that they use should immediately grab the customer's attention to the campaign. Not only visually or by sound, but it should also encompass their inner senses as well as logic. It should focus on the consumer's whole response and not only on their response to the actual product.
Normal traditional marketing methods used the features of the product or the benefits that the product offered. When one opts for experiential campaigns, the aim is to get the consumer involved in the campaign and to draw them into it through the emotional feelings they experience. The purpose is to draw them into your product and to create loyalty to the brand as well as to the company.
Marketers have to put themselves in the customer's position. You have to consider what they are going through when they view your marketing campaigns. Think about what they would be feeling, what their immediate initial response would be.
You have to aim to induce as many emotional feelings as possible when you use the different media options available to you. The first thing is to have media that will attract people visually. It also then has to make the customer think about how they can live with your product.
Make them feel that they need to have the item to make their lives complete. You have to make sure to attract their attention. That attraction has to be held long enough for them to reach the emotional level that will make them want the item. The campaign should endeavor to make the consumer relive these feelings whenever they view the marketing campaign.
Remember that the point of experiential marketing is to envelop the entire being of the consumer. This will invoke such strong emotional reactions that they will feel that they have to immediately obtain your product. This strong response will also make them come back for more of your product.
Normal traditional marketing methods used the features of the product or the benefits that the product offered. When one opts for experiential campaigns, the aim is to get the consumer involved in the campaign and to draw them into it through the emotional feelings they experience. The purpose is to draw them into your product and to create loyalty to the brand as well as to the company.
Marketers have to put themselves in the customer's position. You have to consider what they are going through when they view your marketing campaigns. Think about what they would be feeling, what their immediate initial response would be.
You have to aim to induce as many emotional feelings as possible when you use the different media options available to you. The first thing is to have media that will attract people visually. It also then has to make the customer think about how they can live with your product.
Make them feel that they need to have the item to make their lives complete. You have to make sure to attract their attention. That attraction has to be held long enough for them to reach the emotional level that will make them want the item. The campaign should endeavor to make the consumer relive these feelings whenever they view the marketing campaign.
Remember that the point of experiential marketing is to envelop the entire being of the consumer. This will invoke such strong emotional reactions that they will feel that they have to immediately obtain your product. This strong response will also make them come back for more of your product.
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