What Is Article Marketing And What Can It Do For You? | The Communication Blog

Wednesday, June 9, 2010

What Is Article Marketing And What Can It Do For You?

By Richard Newman

What is article marketing? It is a kind of marketing that is unique to online money making, in that you can genuinely be an internet marketer, for absolutely free. No domain costs, hosting fees or autoresponder monthly charges are ever required. Some people prefer to pay for seotools and seosoftware because it can save them massive amounts of time and you can make a lot more than they could without it, but the fact is, you have the choice to do it for free.

In fact, it is probably the first thing a newbie marketer should study. Some people will tell you that list building is the first thing to learn, but you will still need to know article marketing skills, to help you build your list.

You probably have figured out that article marketing has something to do with articles. You write articles about the niche you have chosen to make money with. The articles will get prospects to visit your affiliate site, or your own website or blog. An added bonus, if you have your own blog or website, is the articles will get them to rank higher in the search engines. You should be able to get them, a number of first page listings, for multiple keywords that will bring them more traffic.

It is often called by its nickname, bum marketing. It has that nickname because you could really have no money, like a street bum, but as long as you had internet access, you could earn income. It is also said to be so basic, a bum could do it.

Bum marketing has got to be the absolute best way to learn how to do search engine marketing. It is the ultimate free training for pay click advertising, (which is also a form of search engine marketing.) Too many people with zero experience jump into pay per click marketing and lose everything they spent. It is far wiser to learn bum marketing, and start making free money from the search engines, and then later on, you can experiment with pay per click, when you have an idea of what is going on.

You can find tutorials all over the place, to show you how to learn article marketing. Keyword research and search engine optimization, (SEO) are the two main skills you will learn. The basic idea is to publish articles that get listed on page 1 of Google search results for certain keywords that are related to your niche.

A keyword is simply, anything that is typed into a search engine. The research of keywords is truly a lot of fun, but it can be time consuming. It is like searching for treasure. You will discover keywords that have quite a few searches every month, and yet there is not a lot of competition for those keywords. That is when you have a good chance of making money. You write articles using those keywords, and you put a link to your website, blog or affiliate sales page, in each article; and then you just submit them, for free, to article directories. That is fairly easy; right? Get started reading article marketing instructions and then take action on what you learn.

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