Six Benefits Of Article Marketing. | The Communication Blog

Wednesday, June 9, 2010

Six Benefits Of Article Marketing.

By Susan Russ

If you need more visitor to your web, then article marketing is the answer. This technique provides a number of benefits for webmasters and business owners that want to monetize their websites. From better search engine rankings to increased visibility online, send your own articles is one of the best ways to promote products, services, and programs for people who dont want spend money.

1. More traffic to your website.

Distributing your articles to online publishers, article submission sites can bring hundreds of visitors to your website. For example, if you manage to get your article accepted by a large ezine with half a million subscribers you will experience a sudden increase in subscribers or sales from your site.

2. They will recognize you as an expert in your field.

If people find your information contain valuable information that they need, they will come to respect and trust your opinion. You know that people dont trust other people on internet because you can't see them. It is interesting that first you establish yourself as an expert in your field.

Think about the last time you bought a product or service and had to choose between two or more vendors. Wouldn't you be more likely to buy from someone who had published several high quality articles than someone you've never heard of before? If your articles are high in quality and give readers the information they're looking for, your credibility will improve and you will be able to develop a reputation as an expert in your field.

3. Gain repeated visits to your website.

Your information will remain in the search engines and on other peoples' sites for years to come. They will produce a constant stream of traffic if you write and submit articles on a consistent basis. Your article may also be a constant source of information for people searching the net about your topic. Other webs may link to your information if it is relevant too.

4. Increases search engine rankings.

You are allowed to place a resource box at the end of the article that contains one or more links back to your site. If you have a high quality article that is read and placed on hundreds of sites you automatically get hundreds of links pointing back to your site which will increase your search engine rankings.

It sometimes takes weeks for a new web site to get spidered by the search engines. If you write and market articles related to your topic, you won't have to wait for website traffic.

5. Pre-sell services or products.

Visitors often don't want to be sold right away. They want information about the product before making a decision. Fot this, writing an article about how your product will solve their problem and pointing out all the benefits of the product will allow the visitor to make an informed decision.

Some business owners keep all of their knowledge to themselves because they're afraid that giving it away will reduce the need for their products and services. It is not true. If you write articles and give your prospects the information they need, they'll be more likely to buy from you if they find a need for the products and services you offer. Writing high quality articles that arm your prospects with the information they need to improve their businesses or personal lives is a great way to build a rapport and show how your products and services can help them.

6. Builds link popularity.

Search engines, particularly Google, place importance on the number of links that point to your site from other sites or directories. If many sites link to yours it helps boost your search engine rankings with the effect of increasing traffic and thus gaining more sales or subscribers from your site.

Conclusion

Be sure to include article marketing as one of the top strategies for promoting your website. It's a self generating marketing machine that produces a constant flow of visitors.

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