Twitter Marketing 101: Get Started Today | The Communication Blog

Wednesday, April 28, 2010

Twitter Marketing 101: Get Started Today

By Staci Rae

For a Twitter marketing campaign to be truly successful, you'll have to do two things. You'll have to a) get as many Twitter followers as you can to join your Twitter page and 2) you'll have to get those followers as quickly as possible. Do those things well and you will be able to squeeze every bit of benefit out of the social media juggernaut that is Twitter. What's more, if you can arm yourself with some general tips about how Twitter works, you could just manage to establish yourself as an expert in your niche, and that's a very good place to be.

Launching a successful Twitter campaign is definitely not easy, that's for sure. But if you can do it (and it's really not impossible, we promise) you'll be rewarded. Stay positive, be fearless and be prepared and you'll do just fine. If you are lacking in any of those areas, do something to fix that before you embark on your campaign or you'll surely fail.

You know the expression "The best laid plans"? Well, when it comes to marketing with Twitter, that's exactly what you're going to need. Your marketing plan with form the basis of everything that you do to make money for your business, so it's critical that you give it some serious thought, and that means being realistic. Formulate your plan based on your company's true situation, your actual resources and where you can realistically envision your business going. If you create a plan based on a skewed picture of things, you'll never give your business the fair shake it deserves.

Always remember to tweet. Keep your followers in the loop by tweeting regularly!

If not, don't waste your time, money and resources. Find another way to market your business; Twitter marketing won't work for you. Your tweets will have to be regular but not intrusive, engaging but not overwhelming. Sporadic tweeting or tweeting that becomes viewed as spamming will not get you anywhere. Strike a balance between too much communication with your tweets and not enough. Let your clients know you care about them and appreciate their business, but that you respect their time and privacy and you don't intend to infringe on either.

Finally, always remember to use every tool at your disposal, which includes utilizing social media services offered by companies like uSocial.net. Sign up for their newsletter and start learning everything you need to know.

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