When an author or expert is seeking publicity and promotion for their book or business in media outlets such as TV, print, newspapers, magazine and online you will need the tools of the trade. The media would like to know right away the most important information about you that will help them learn all about you. Start off with your education, credentials, affiliations and academic achievements.
2. The next element of your media bio should contain information about your books including the complete titles that you have published, any special paper or reports or studies you have created. 3. It is important to list your topics, areas of specialty and area of expertise that include your main expertise and associated areas as well. 4. Include how many years you have worked in your industry and this showcases your experience and helps build up credibility for you. 5. Be sure to include your membership in associations, any peer recognition, special awards as well as this can set you apart from the others in your field.
6. If you have appeared on any media such as radio shows, TV shows or been the quoted expert in magazines, newspapers and online mention them and include the most impressive and influential. You can get into more detail on your website. 7. Do not include personal information in a professional bio unless the information directly relates to your subject matter. You can include the personal information later on your website is if fits better there. Keep you bio tight and to the point without distraction.
8. Fact check your information so it is correct and reflects your most current situation. Your facts, such as your education and experience can be verified so you want it to be exactly right. 9. Always post your bio on your website and if you plan to expand your bio, entitle it "expanded bio" so the media sees the bio you provided to them along with the expanded bio so they can follow along. Any bio you create should be consistent and include the same information each time. If you follow this formula, your media bio will have the fact necessary to support your media pitch and will have no need to change significantly.
10. In closing, your bio is an essential tool in getting booked as an author or getting booked on media as an expert commenting on a news story. The media will read over your bio and decide. Always have your professional picture ready to send to the media. Take the time, in advance, to get a professional headshot created as the media moves fast and when they ask for your picture, you will need to send it to them immediately.
2. The next element of your media bio should contain information about your books including the complete titles that you have published, any special paper or reports or studies you have created. 3. It is important to list your topics, areas of specialty and area of expertise that include your main expertise and associated areas as well. 4. Include how many years you have worked in your industry and this showcases your experience and helps build up credibility for you. 5. Be sure to include your membership in associations, any peer recognition, special awards as well as this can set you apart from the others in your field.
6. If you have appeared on any media such as radio shows, TV shows or been the quoted expert in magazines, newspapers and online mention them and include the most impressive and influential. You can get into more detail on your website. 7. Do not include personal information in a professional bio unless the information directly relates to your subject matter. You can include the personal information later on your website is if fits better there. Keep you bio tight and to the point without distraction.
8. Fact check your information so it is correct and reflects your most current situation. Your facts, such as your education and experience can be verified so you want it to be exactly right. 9. Always post your bio on your website and if you plan to expand your bio, entitle it "expanded bio" so the media sees the bio you provided to them along with the expanded bio so they can follow along. Any bio you create should be consistent and include the same information each time. If you follow this formula, your media bio will have the fact necessary to support your media pitch and will have no need to change significantly.
10. In closing, your bio is an essential tool in getting booked as an author or getting booked on media as an expert commenting on a news story. The media will read over your bio and decide. Always have your professional picture ready to send to the media. Take the time, in advance, to get a professional headshot created as the media moves fast and when they ask for your picture, you will need to send it to them immediately.
About the Author:
Find important pointers on book promotion and creating a powerful BIO for the media. Authors, experts and business professionals and promote a book or a business with a top quality media bio.
No comments:
Post a Comment