Colorful SMS Marketing Using Modern Models Of Cell Phones | The Communication Blog

Wednesday, November 11, 2009

Colorful SMS Marketing Using Modern Models Of Cell Phones

By Rich Miller

SMS Marketing is a less expensive and cost effective way of doing sales and marketing strategies. This allows users to send as many messages as there are numbers of addresses in their phone directories. The system is an innovative method of advertising and promoting company products using the mobile phones. SMS refers to Short Messages Service which involves the delivery of text messages to cell phone users.

This is one solution to the virtual option if you do not have a laptop or when you cannot bring along your personal computer as you travel. The advertisement and promotion of products and services through text messaging has offered huge benefits to business owners. SMS Marketing has lowered operating costs and simplified marketing approach with better and faster responses.

In the year 2008, according to MMA or Mobile Marketing Association, eighty percent of companies have used text and multimedia messaging to advertise and promote their products in order to reach their prospects. The system has indeed cut costs on advertising expenses and allows companies to spend only ten percent of their marketing budgets on advertising and promotion using the SMS as a medium. SMS Marketing is a low cost means for small and medium business owners to advertise.

Many business establishments have flourished with use of the easy access through text messaging to reach their patrons and loyal customers. In fact, the internet has even provided for free text messaging when the user is an avid net user and finds the web an easier access to reach friends or clients. Text messaging has made its breakthrough not just mobile to mobile but computer to mobile and vice-versa as well.

SMS Marketing has even extended to the use of the internet as another medium for this marketing system which has provided free text messaging through computers to cell phones. This is a picture of the futuristic dimensions of direct marketing has become more sophisticated with the advancements of technology. The system has become more prevalent because of the advancements made on the mobile phones. The current models of cell phones have been designed with video capability giving users more colorful phone advertising options.

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