Teleseminars can be extremely beneficial to your online business because they give you a new way to reach new prospects as well as a new way to interact with your existing clients.
In the Internet marketing industry, people are used to being marketed to via more traditional means such as email marketing or paid ad listings. By hosting a teleseminar, you introduce a touch of personality to your marketing. Regardless of whether you're trying to generate leads, generate sales, or trying to create a product, hosting a teleseminar will make you stand out as an expert in your field.
You'll need more than just the technology to host a teleseminar though, you'll also need something of value to broadcast. If you're a brilliant speaker then you can of course simply broadcast yourself talking about whatever it is that you specialize in. However, for the most part, a better option is to conduct an interview with an expert or fellow marketer, as most people find it preferable to listen to a conversation than a 'lecture'.
Of course, you can't just host a teleseminar with anyone and expect it to be a success. You will need to find someone with whom you have some chemistry with, and with whom you can easily hold a long conversation. Awkwardness and silence in a conversation is bad at any time, but it is a whole lot worse when you have lots of other people listening in. Therefore, people who you have worked with before would make the best guests. Failing that, at least speak to someone a few times on the phone before going ahead with a live broadcast.
Making sure that all of your equipment is good working order, and that you know how to operate it all, before starting a teleseminar is another important consideration. Spend some time finding the optimal settings so that there will be no echoes or distortions broadcast, and know what volume setting is best - if it is too quiet or too loud then listeners won't stick around for long.
One of the goals that you should have when running a teleseminar is to get your listeners interested and make them stay interested throughout the call. The best way to do this, aside from offering high quality content on the call, is to keep them engaged by having them ask questions. Not only do people feel special when their names and questions are called out live on a call, they also get the benefit of hearing the answers to their questions right away. Another way to keep your listeners interested is to have a special bonus or deal at the end of the call as a reward for staying on the line. If you interview an expert, an example of a good bonus to offer the listeners would be a discount for one of the expert's products.
In the Internet marketing industry, people are used to being marketed to via more traditional means such as email marketing or paid ad listings. By hosting a teleseminar, you introduce a touch of personality to your marketing. Regardless of whether you're trying to generate leads, generate sales, or trying to create a product, hosting a teleseminar will make you stand out as an expert in your field.
You'll need more than just the technology to host a teleseminar though, you'll also need something of value to broadcast. If you're a brilliant speaker then you can of course simply broadcast yourself talking about whatever it is that you specialize in. However, for the most part, a better option is to conduct an interview with an expert or fellow marketer, as most people find it preferable to listen to a conversation than a 'lecture'.
Of course, you can't just host a teleseminar with anyone and expect it to be a success. You will need to find someone with whom you have some chemistry with, and with whom you can easily hold a long conversation. Awkwardness and silence in a conversation is bad at any time, but it is a whole lot worse when you have lots of other people listening in. Therefore, people who you have worked with before would make the best guests. Failing that, at least speak to someone a few times on the phone before going ahead with a live broadcast.
Making sure that all of your equipment is good working order, and that you know how to operate it all, before starting a teleseminar is another important consideration. Spend some time finding the optimal settings so that there will be no echoes or distortions broadcast, and know what volume setting is best - if it is too quiet or too loud then listeners won't stick around for long.
One of the goals that you should have when running a teleseminar is to get your listeners interested and make them stay interested throughout the call. The best way to do this, aside from offering high quality content on the call, is to keep them engaged by having them ask questions. Not only do people feel special when their names and questions are called out live on a call, they also get the benefit of hearing the answers to their questions right away. Another way to keep your listeners interested is to have a special bonus or deal at the end of the call as a reward for staying on the line. If you interview an expert, an example of a good bonus to offer the listeners would be a discount for one of the expert's products.
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