It is an hard fact, particularly in today's tough economic climate, that probably the majority of printing services companies are selected on costs alone. However, this can prove ultimately to be false economy.You can decide to select services which are cheap, or you can choose based on quality and service, but you will very rarely, if ever, find quality and service which is cheap.
In selecting your printing services partner, remember that how your company is portrayed, i.e. your brand, is not important, it is precious. It is how the world sees you, and you want that brand to be seen in the best light possible.
How your brand is seen is everything, particularly in the world of marketing. Your potential customers have a perception of your brand, and therefore your company, If it is is cheapened by the lack of quality in your printed marketing material, it is not difficult to guess what their perception of your company will be,always make the first impression the right one.
The following points therefore will give you some important tips to bear in mind when choosing a printers for your business. They are all equally important, and are therefore in no particular order of importance.
You should always ask to see a broad example of their printed work.
Do ensure that you check out their customer base and ideally talk to a few of their clients.
Discover how long these customers have been with the printing company, and whether they place repeat orders.
A very good quality printing company, one who is proud of the quality of their work, will be pleased to print some samples for your company, so always ask them for this.
There are many printing companies who offer their services online and no doubt most of them do a good job. However, if you want your printed material to properly reflect the brand and company image which you want the marketplace to have of your business, if will be very rare that an online service will be able to provide that for you.
Do not be taken in by the offer of cheap prices and quick delivery times. Remember the important relationship, touched on above, between quality and price, you do get what you pay for.
Finally, when you have selected the right company, work on building a long, and mutually rewarding, relationship with them. Taking this longer term strategic perspective, rather than finding someone who is the cheapest at any give time, will pay you back many times over, your printers will become an invaluable asset to your business.
Follow the simple tips outlined above and you will find the right company to supply your business.
And remember again, your image and brand, i.e. how your business is perceived by your prospects, is not important, it is absolutely vital.
In selecting your printing services partner, remember that how your company is portrayed, i.e. your brand, is not important, it is precious. It is how the world sees you, and you want that brand to be seen in the best light possible.
How your brand is seen is everything, particularly in the world of marketing. Your potential customers have a perception of your brand, and therefore your company, If it is is cheapened by the lack of quality in your printed marketing material, it is not difficult to guess what their perception of your company will be,always make the first impression the right one.
The following points therefore will give you some important tips to bear in mind when choosing a printers for your business. They are all equally important, and are therefore in no particular order of importance.
You should always ask to see a broad example of their printed work.
Do ensure that you check out their customer base and ideally talk to a few of their clients.
Discover how long these customers have been with the printing company, and whether they place repeat orders.
A very good quality printing company, one who is proud of the quality of their work, will be pleased to print some samples for your company, so always ask them for this.
There are many printing companies who offer their services online and no doubt most of them do a good job. However, if you want your printed material to properly reflect the brand and company image which you want the marketplace to have of your business, if will be very rare that an online service will be able to provide that for you.
Do not be taken in by the offer of cheap prices and quick delivery times. Remember the important relationship, touched on above, between quality and price, you do get what you pay for.
Finally, when you have selected the right company, work on building a long, and mutually rewarding, relationship with them. Taking this longer term strategic perspective, rather than finding someone who is the cheapest at any give time, will pay you back many times over, your printers will become an invaluable asset to your business.
Follow the simple tips outlined above and you will find the right company to supply your business.
And remember again, your image and brand, i.e. how your business is perceived by your prospects, is not important, it is absolutely vital.
About the Author:
For more information on printing for busines and to get details on totally FREE quality print samples, simply visit Spot ColourSouth London printers aways here to help and offer professional advice.
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