These days every company is jumping into the world of social media. The problem is the company won't fully feel the benefits of social media unless they optimize their social media to work as well for them as possible. There are several ways to engage in social media optimization.
One effective way to perform social media optimization is to add functionality to your social media page. A company who sets up a plain and boring Facebook fan page is not utilizing the medium to its full potential. Adding features gets users engaged and drives new users to your page. RSS feeds, polls, contests, videos and pictures are all features that will get users engaged and prepared to interact with your company.
Another way to optimize your social media is to make sure you are listening to and replying to your users. If someone posts a problem on your wall or messages you a problem on twitter you need to reply in a timely fashion and not with a canned response. The responses should be personal and catered to the customer's problem. The strength of social media is the interaction it allows you to have with your customers. If you ignore this opportunity there isn't a reason to be on social media in the first place. Even if someone is posting a compliment and not a problem you should take the time to acknowledge them and say thank you, don't let your customers feel ignored. Social media allows your brand to become personable and tangible to the consumer, take advantage.
Social media optimization is also aided by content generation. Creating content for social media is vital to creating a viable social media plan. The content can't be boring, it needs to be interesting and shareable. If you can get your users to share your content you will expose your page to people who may not know about you or what you do. Driving this traffic to your page will increase your followers and increase your visibility. Viral content is sometimes difficult to produce, but when done properly the results are incredible.
Social media optimization is a task that takes time and is never finished. You need to constantly be on top of all of your social media and maintain your pages. The more optimized your social media plan the more effective it will be. There is always work to be done. Social media optimization is a difficult task, but it is one that is worth it.
One effective way to perform social media optimization is to add functionality to your social media page. A company who sets up a plain and boring Facebook fan page is not utilizing the medium to its full potential. Adding features gets users engaged and drives new users to your page. RSS feeds, polls, contests, videos and pictures are all features that will get users engaged and prepared to interact with your company.
Another way to optimize your social media is to make sure you are listening to and replying to your users. If someone posts a problem on your wall or messages you a problem on twitter you need to reply in a timely fashion and not with a canned response. The responses should be personal and catered to the customer's problem. The strength of social media is the interaction it allows you to have with your customers. If you ignore this opportunity there isn't a reason to be on social media in the first place. Even if someone is posting a compliment and not a problem you should take the time to acknowledge them and say thank you, don't let your customers feel ignored. Social media allows your brand to become personable and tangible to the consumer, take advantage.
Social media optimization is also aided by content generation. Creating content for social media is vital to creating a viable social media plan. The content can't be boring, it needs to be interesting and shareable. If you can get your users to share your content you will expose your page to people who may not know about you or what you do. Driving this traffic to your page will increase your followers and increase your visibility. Viral content is sometimes difficult to produce, but when done properly the results are incredible.
Social media optimization is a task that takes time and is never finished. You need to constantly be on top of all of your social media and maintain your pages. The more optimized your social media plan the more effective it will be. There is always work to be done. Social media optimization is a difficult task, but it is one that is worth it.
The Communication Blog
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