The past year has seen an explosion of video products being sold online. Try these tips if you want to create great video products for sale on the Internet:
The secret of success is to be able to show others how to solve a problem. Your goal should not be how to impress people. Don't worry about looking good. Try, as much as possible, to be yourself, and let people know how you do certain things. Then, let people know how they can use those strategies in their own lives.
Focus on action. Focus on what your audience should be doing. Then create a video that reflects that action. As the Roman statesman Cato said, "Find the message first and the words will follow." Failure is the result of a lack of focus. Since people's attention span is somewhat limited, it is better to focus on one message and expand it in your own unique style, than mixing a lot of messages in the same video.
Structure is important
Don't forget this basic structure as you try to come up with a good video.
The lead should be clear and magnet-quality. The theme must come through in the first minute. The segments should be joined by smooth transitions. Don't skimp on action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum. Give out some useful tips viewers can actually use in their own situations. Be yourself. Words and sentences need to be simple and concise. If you are at a loss for words, act as if you were explaining this to a friend. Connect with your audience. Make things simple enough that everyone feels they can relate to it. Finish with a satisfying conclusion that reemphasizes your theme.
Think of an idea, and then ask yourself these questions:
Is there a need for this? Can I do this? Can I see the world from the point of view of my audience? Can I think along the same lines that they do? Is my target audience going to comprehend what I am trying to convey? Can I say the same thing in less time? Antoine de Saint-Exupery once stated that perfection is reached when one has nothing left to take away. Does the idea hold together from start to finish? Does it move smoothly? Is the message shining as a whole, or is it coming across as a mix of different parts? Am I willing to say what I think is true, no matter what?
Now you're ready to create a great video product. Make sure you keep this checklist available at all times while you are producing the video. It will help you figure out what in your video needs more work, and it will also give you a tool to decide when your video is finally ready to be shown online.
The secret of success is to be able to show others how to solve a problem. Your goal should not be how to impress people. Don't worry about looking good. Try, as much as possible, to be yourself, and let people know how you do certain things. Then, let people know how they can use those strategies in their own lives.
Focus on action. Focus on what your audience should be doing. Then create a video that reflects that action. As the Roman statesman Cato said, "Find the message first and the words will follow." Failure is the result of a lack of focus. Since people's attention span is somewhat limited, it is better to focus on one message and expand it in your own unique style, than mixing a lot of messages in the same video.
Structure is important
Don't forget this basic structure as you try to come up with a good video.
The lead should be clear and magnet-quality. The theme must come through in the first minute. The segments should be joined by smooth transitions. Don't skimp on action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum. Give out some useful tips viewers can actually use in their own situations. Be yourself. Words and sentences need to be simple and concise. If you are at a loss for words, act as if you were explaining this to a friend. Connect with your audience. Make things simple enough that everyone feels they can relate to it. Finish with a satisfying conclusion that reemphasizes your theme.
Think of an idea, and then ask yourself these questions:
Is there a need for this? Can I do this? Can I see the world from the point of view of my audience? Can I think along the same lines that they do? Is my target audience going to comprehend what I am trying to convey? Can I say the same thing in less time? Antoine de Saint-Exupery once stated that perfection is reached when one has nothing left to take away. Does the idea hold together from start to finish? Does it move smoothly? Is the message shining as a whole, or is it coming across as a mix of different parts? Am I willing to say what I think is true, no matter what?
Now you're ready to create a great video product. Make sure you keep this checklist available at all times while you are producing the video. It will help you figure out what in your video needs more work, and it will also give you a tool to decide when your video is finally ready to be shown online.
The Communication Blog
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