In the previous issue we talked about establishing a Facebook Fan page for your business. In this issue we are going to talk about getting people to like your business on Facebook.
Before anything else, it is important that you know the main problem in making your page noticeable online. Awareness is and should be the primary problem with any Facebook account.
To achieve this, the business must find other ways to show their URL address. As its core group, the company should tap their employees and close contacts. Send business newsletters that broadcast the launching of your Fan Page. If your company is already well established, you can expect to get a few hundreds of 'Likes' in a short while.
Several companies out there even require their employees to provide their Facebook account in their email signature. With this, it will be easier for the company to communicate with personal and professional contacts of their employees. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.
All in all, the impact of social media management is remarkable when played right. Because it's highly effective, there's no reason why you shouldn't use Facebook as a business tool. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Several hundreds, or better yet thousands of 'Likes', verifies a company's popularity. It tells how your business is very much visible online. The more Likes a Fan page has, the more it can disseminate its updates and affairs to present and potential customers. You can get more 'Likes' by using your page proactively. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
To make sure these responsibilities are carried out consistently, assign a group of your employees to serve as moderators. Make HR or Marketing the primary group in charge. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
This may sound too complicated and time-consuming but you should keep at it. The work will pay off if you stay consistent and organized. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
Treat the Facebook account like you would a newsletter and your clients the primary audience. Give out updates that are always positive but not too full of nonsense. A lot of filler will discount your credibility online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Know that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it's important to take good care of your present customers as this will determine your level of "share-ability".
Be sure to look for our next issue of Facebook For Business. We will explore the ways on how to use discounts, prize draws and give-aways to acquire more Facebook Fans.
Before anything else, it is important that you know the main problem in making your page noticeable online. Awareness is and should be the primary problem with any Facebook account.
To achieve this, the business must find other ways to show their URL address. As its core group, the company should tap their employees and close contacts. Send business newsletters that broadcast the launching of your Fan Page. If your company is already well established, you can expect to get a few hundreds of 'Likes' in a short while.
Several companies out there even require their employees to provide their Facebook account in their email signature. With this, it will be easier for the company to communicate with personal and professional contacts of their employees. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.
All in all, the impact of social media management is remarkable when played right. Because it's highly effective, there's no reason why you shouldn't use Facebook as a business tool. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Several hundreds, or better yet thousands of 'Likes', verifies a company's popularity. It tells how your business is very much visible online. The more Likes a Fan page has, the more it can disseminate its updates and affairs to present and potential customers. You can get more 'Likes' by using your page proactively. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
To make sure these responsibilities are carried out consistently, assign a group of your employees to serve as moderators. Make HR or Marketing the primary group in charge. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
This may sound too complicated and time-consuming but you should keep at it. The work will pay off if you stay consistent and organized. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.
Treat the Facebook account like you would a newsletter and your clients the primary audience. Give out updates that are always positive but not too full of nonsense. A lot of filler will discount your credibility online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This is one of the best ways to get feedback in just a short amount of time. Know that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it's important to take good care of your present customers as this will determine your level of "share-ability".
Be sure to look for our next issue of Facebook For Business. We will explore the ways on how to use discounts, prize draws and give-aways to acquire more Facebook Fans.
About the Author:
Anyone can make money online by using Facebook marketing. If you're already using Facebook for Business, you can get more tips here.
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