The benefits of a good telecoms system for your business | The Communication Blog

Saturday, May 28, 2011

The benefits of a good telecoms system for your business

By Declan M. Young


Nowadays, the importance of a decent telecoms system is easily overlooked. Whether your business is office-based or not, the efficiency and integrity of the operation can be improved in a number of ways by a well-designed communications infrastructure. Whilst it is true that mobile phones, email and instant messaging are transforming the way in which appointments are made, enquiries are dealt with and so on, the humble landline should still figure strongly in your comms setup.

Having a good telephone system means that the drawbacks of mobile phones won't obstruct your day-to-day business. Things like network outages, dead batteries and security weaknesses shouldn't hold you back - if you have a proper phone line installed, they won't.

Business can also save significant amounts of money by using landline phone systems. There are also a range of features for which desktop phones are the best option, such as conference calls and routing calls from one member of staff to another.

Whether your business is a one-man operation, a fledgling start-up or a major corporation, having your telecoms arrangements in order is crucial. Any business relies on staff being able to share information efficiently, and phones are one of a number of tools that allow this to happen. They also allow customers and clients to get in touch with the company easily, which is vital in order to establish and build the kinds of relationships that will enable the business to thrive.

An appropriate phone number can even function as one component of a company's brand identity, or at least help position the company as an established, trustworthy organisation. A memorable number serves as a badge of authority - less throwaway and ephemeral than an email address or mobile number. Of course, a modern telecoms system should also encompass a dependable, fast Internet connection, so that data can be sent and received efficiently. Telecoms isn't a cost - it's an investment which you can't afford to overlook. Without this taken care of, your business will be unable to perform at its peak.




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