When you mention the name Blackberry, most people think about suit wearing business types, who simply couldn't live without their quirky looking mobile phone that keeps them in touch with emails and share prices 24/7. Blackberry knows it has a bit of a reputation as the business-only smartphone, but they have set their sights on taking Blackberrys to the masses, and with the increased demand for sophisticated smartphones, has the time come for the Blackberry Curve?
Blackberry phones are renowned for their full-sized keyboard and rather chunky looks, and the Curve is no different. Most people will either love or hate the keyboard layout and slightly wider feel of the Curve, although it doesn't feel overly big, and its size does have the additional benefit of allowing space for one of the few 'widescreen' displays on the smartphone market. With a choice of colors to give your phone a little personality, Blackberry is keen to make the Curve a little less stuffy.
The Curve has had a few cost-saving changes made to it, which also help to make it more appealing to the everyday user. Gone is the chrome trim in favor of a rubber one, and a trackpad has replaced the trackball seen on the business versions, but these changes don't do anything to reduce the appeal of the look and feel of the Curve.
Blackberry hopes that consumers will love the Curve for the same reasons that business users have loved the other Blackberrys, and that's for keeping in touch. With more and more smartphones being used for email and social networking, the Curve's software and QWERTY keyboard, plus it's WiFi connectivity, mean it's ideal for this purpose, even if it lacks the 3G and GPS features of it's more expensive smartphone competitors.
Blackberry's intuitive operating system works well on the Curve. The user interface is nicely laid out and simple to use, and there is access to a wide range of applications via Blackberry's App World, to add even more of the features that you need. Despite its business roots, the Curve has a very good music player, with dedicated keys for the main functions, and the technology inside the Curve keeps everything running at a decent pace.
It seems that Blackberry has been able to come up with a smartphone that will be as popular with consumers as it has been with business users, for much the same reasons. Easy to use, great for what most will need, and not as expensive as the other big names, the Blackberry Curve offers a real alternative.
The Communication Blog
Blackberry phones are renowned for their full-sized keyboard and rather chunky looks, and the Curve is no different. Most people will either love or hate the keyboard layout and slightly wider feel of the Curve, although it doesn't feel overly big, and its size does have the additional benefit of allowing space for one of the few 'widescreen' displays on the smartphone market. With a choice of colors to give your phone a little personality, Blackberry is keen to make the Curve a little less stuffy.
The Curve has had a few cost-saving changes made to it, which also help to make it more appealing to the everyday user. Gone is the chrome trim in favor of a rubber one, and a trackpad has replaced the trackball seen on the business versions, but these changes don't do anything to reduce the appeal of the look and feel of the Curve.
Blackberry hopes that consumers will love the Curve for the same reasons that business users have loved the other Blackberrys, and that's for keeping in touch. With more and more smartphones being used for email and social networking, the Curve's software and QWERTY keyboard, plus it's WiFi connectivity, mean it's ideal for this purpose, even if it lacks the 3G and GPS features of it's more expensive smartphone competitors.
Blackberry's intuitive operating system works well on the Curve. The user interface is nicely laid out and simple to use, and there is access to a wide range of applications via Blackberry's App World, to add even more of the features that you need. Despite its business roots, the Curve has a very good music player, with dedicated keys for the main functions, and the technology inside the Curve keeps everything running at a decent pace.
It seems that Blackberry has been able to come up with a smartphone that will be as popular with consumers as it has been with business users, for much the same reasons. Easy to use, great for what most will need, and not as expensive as the other big names, the Blackberry Curve offers a real alternative.
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