The Feature and Benefits of Samsung Mobile Phones | The Communication Blog

Thursday, February 14, 2013

The Feature and Benefits of Samsung Mobile Phones

By Hal Fassett


Founded in 1969, Samsung has grown to be one of the largest manufacturers of electronics in the world. They make consumer electronics, semiconductors, and products for telecommunication. Though they are widely known for a number of products, many consumers associate the Samsung name with their cellular phones.

On the world market, Samsung cell phone and smartphones are second in sales only to Nokia. As one of the world's largest manufacturers of cellular phones, they offer devices ranging from basic cell phones to the more advanced smartphones that have exploded on the market in recent years. Since they are a leader in the industry, there are several benefits to owning a Samsung cell phone or smartphone.

Since engineering South Korea's first mobile phone in 1988, Samsung has worked constantly to improve the performance of it's mobile devices. In the early years of the company's mobile division, cell phone sales were slow as the market had not caught on yet in South Korea. To boost sales, the development team went to work on improving cell phone connectivity.

The innovations they were able to make not only improved cell phone sales for Samsung and in South Korea, this technology also served to reduce connectivity issues throughout the cellular phone industry. In 1993, issues with management and design came to the attention of the company's chairman who decided that changes needed to be made within Samsung if the company wanted to survive as a manufacturer of mobile devices.

It was at this time that Samsung's "Quality is Pride" motto was born. Over the next several months employees worked to create a better mobile phone device. Any phones that had defects or problems were burned. During this time $188 billion worth of cell phone prototypes were burned, but in November of 1993, the company unveiled a revolutionary device - the SH-700.

This phone was more compact and lightweight than phones from any other manufacturer, and it significantly improved upon other models. Because of this device and an upgraded version that became available in October 1994, Samsung's market share went from 25.8 percent to 51.5 percent in just under a year. During the same time period, Motorola's market share dropped more than 10 percent from 52.5. percent to 42.1 percent.

Samsung's dedication to innovation and quality control has lived on throughout the company's duration. For this reason it is a very popular and trusted brand around the world. In fact, nearly every cell phone company in the United States and around the world offers some type of Samsung device.

Because Samsung smart phones are thoroughly tested prior to entering the marketplace, they are considered to be relatively stable and they rank very high in customer satisfaction. Many of the company's cell phone devices are designed to be very simple to use even for those who are not technologically savvy, and they are loaded with advanced features for more knowledgeable users. By combining advanced features with an easy to use interface, Samsung has earned the title of most innovative cell phone manufacturer.

Until just recently, many of Samsung's smartphones fell into the low end feature phone category. Due to the explosion of the market for smartphones, however, they have started offering more mid-level and high end devices. Their mid-level phones are ideal for anyone who is looking for an affordable device that is capable of doing more than just making basic calls and text messaging, while their smartphones are the perfect choice for someone who is looking for a phone with all the bells and whistles.

The Samsung Galaxy SIII is one of the hottest smartphones on the market, and it is available in many variations around the world. The company has also seen an opening in the new tablet PC industry too, and their innovative spirit has led them to dive into the market as well with a truly revolutionary product. The Samsung Galaxy Tab tablet PC has proven to be incredibly popular, and it is faring well in comparison to its main competitor - the Apple iPad.

Samsung has built a strong reputation around quality and innovation. As a result Samsung phones have continuously been some of the best selling mobile phones in the global marketplace. Whether you are in the market for a low end, mid-level, or high end cellular phone, you are sure to find one that suits your needs from Samsung.




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