Customer Service Training | The Communication Blog

Sunday, August 23, 2009

Customer Service Training

By Frances Callaghan Nicholls

Achieving excellence in customer care is vital to the ongoing health of any organisation. Whether you are dealing with an incoming call or a face-to-face situation the benefits of excellent customer service are endless.

But how exactly do we achieve perfect customer care and more to the point, what exactly is it? Well to start with, employees need to be able know exactly how to handle any type of call or any situation that involves interacting with customers confidently and efficiently.

But how is it possible to ensure that customer service is constantly on the minds of all of your employees and how is it possible to improve every day?

Every business is judged on everything visible that it does. For most businesses that means its front of house operation. If your customer service is second to none, then that will reflect similar quality onto your core products and services. Quite often, your customers will be unable to physically quantify your core service. As a consequence, they will do what we all do and subconsciously look to what they can see. If you run a tight ship, with everything clean and tidy then you will imply through that appearance that your core business runs in the same way.

Pay particular attention to the telephone manner of employees. All phone calls must be dealt with in a uniform, professional manner as if not, the customers will assume that the rest of the business is run in a similar sort of way and will most likely go somewhere else where they feel more assured that the treatment theyre getting is professional.

Perfect customer service should be made reliable, tight and consistent. Everyone who comes into contact with your company should receive a uniform, perfected level of treatment and service. Implementing a system that will allow this will turn your organisation into a smooth running, professional business machine that delivers every time without fail.

Weve all received bad customer service at some point, it tends to stick in the memory when we get messed around and more to the point, did you ever go back to that place? I doubt it. We will all remember receiving good customer service as well. Ensure that your customers remember you for the right reasons.

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